| Get
Started
by Paula Gardner of www.doyourownpr.com
I
must admit that I’m finding
it hard to get into the perky PR mode for this year.
I’m
just feeling a little..er..well, lazy..and the
problem with PR (especially if it’s your
own business) it’s so easy to put it off.
There’s always a client call to chase up
or an email to respond to, and people rarely chase
you up on what you’ve been doing PR wise…so
it really is down to your brute self discipline
to get on with it.
So,
this week’s newsletter concentrates upon
getting started, and building that momentum going
to help you get noticed. |
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And
the answer is as simple as choosing something that you enjoy.
It’s
obvious but it really means that you are more likely to do
it. And, once you’re doing something that’s more
likely to lead to you doing something else.
So, what do you
enjoy doing?
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If
you find planning and mapping out goals excites you then
sit down and work out the top the top three publications
you want to get into in 2005, and then a further 10,
and then go online and order the Media Guardian Media
Directory or The Writers and Artists’ Yearbook
from Amazon and build a mini media database of the contact
details of those publications and the people you need
to get into contact with. |
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If
you find writing easy then set yourself a goal of writing
an article. It’s not a scary as it seems. Writing
for the internet means that articles can be between 350
and 500 words with lots of bullet points and headings
to break things up. Once written, you can use it in your
newsletter, on your website, offer it to other people
for their newsletters or offer it to other websites in
return for a link back to your own. |
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If
you like organising then get yourself down to a stationers
like Staples and invest in the folders, files and stationery
you’ll need for a concerted PR campaign. |
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If
you’re still harbouring thoughts of returning to
the sofa and curling up with the remote control in one
hand and a box of chocolate liqueurs in the other, then
swap the remote for a pile of the trade and consumer
magazines that you want to get into this year and read
them cover to cover, absorbing the language they use,
making note of who writes what articles and think about
ways that you could present your business to them to
get them excited.
Note that I said you could hang on to the liqueurs – well,
I would anyway. |
That’s
it, Until next time.
Paula
Gardner
www.doyourownpr.com
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